Hotel Bonaventure Montreal
390 TV mirrors and LED mirrors for luxury suite renovation — $290,000 in total project savings by eliminating separate TV mounting infrastructure.
Hotel Bonaventure's luxury renovation specified separate TVs and LED mirrors across 390 rooms. We proposed vanishing TV mirrors that combine both functions — delivering $290,000 in total project savings, reducing electrical work by 40%, and creating a premium guest experience that now commands a 22% rate premium.
Financial Impact
Total project savings — eliminated separate TV mounting infrastructure, reduced electrical rough-in, and consolidated vendor contracts
ADR premium on renovated rooms — 22% increase generating significant annual incremental revenue
Reduction in electrical rough-in scope — TV mirrors use single power connection vs. separate TV + mirror lighting circuits
The Challenge
Original spec called for separate TVs plus LED mirrors across 390 rooms — doubling wall infrastructure
Suite bathrooms had single electrical circuit per wall — couldn't support separate TV + mirror + heated floor loads
Hotel wanted 'invisible technology' aesthetic — no visible TVs, cables, or brackets when not in use
Standard rooms needed LED mirrors with consistent design language matching the TV mirror suites
Revenue management needed measurable ADR uplift to justify the premium product investment
Our Solution
Vanishing TV mirrors: 4K display invisible when off, appears as premium LED mirror — eliminated separate TV purchases entirely
Single-connection electrical design: one 20A circuit powers TV + LED + anti-fog — no additional rough-in required
Unified design language: TV mirror suites and LED-only rooms share identical frame profiles and LED color temperatures
Smart integration with hotel PMS: TV activates with room key card, displays welcome message + channel guide
Revenue analytics setup: isolated TV-mirror rooms in yield management system to track ADR differential
Our Work
From Montréal to the world.
Vanishing TV mirror — display off, appears as premium LED mirror
FLEUVE™ Ultra LED mirror in standard rooms — matching design language
What Our Partners Say
The TV mirrors eliminated all the separate TV infrastructure, look stunning, and our ADR is up 22%. Total project savings exceeded our projections. The payback was under 9 months.
General Manager
Hotel Bonaventure Montreal
Hotel Bonaventure Montreal
Montreal, QC
“The TV mirrors eliminated all the separate TV infrastructure, look stunning, and our ADR is up 22%. Total project savings exceeded our projections. The payback was under 9 months.”
General Manager
Hotel Bonaventure Montreal
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